With Project Jacquard, Goole has developed an open platform API to connect clothing to devices. This was done by developing non-fatiguing copper wires and then adding it to traditional threads. Everyday objects such as clothes and furniture can be transformed into interactive surfaces. At first, it kind sounds silly, but I'm sure it will become common before we have a chance to finish laughing.
The following images were taken for Project Jacquard's launch and Google Creative Lab's image library.
For more information about the product or to view these images in action, please visit the Project Jacquard site.
CREDITS
Client: Google
Creative Agency: Google Creative Lab London
Art Director: Hana Tanimura
Producer: Alex de Castro
Photography: Robert Couto
Retoucher: Robert Couto
© 2015 Robert Couto